Hey everyone we bring to you today the lead generation tactics and what we’re gonna be doing is we’re going to be looking at the tactics that every single person who comes in contact with your business gonna move through from the time they become a lead to the time that they become a sale and give you the opportunity and the understanding of how to capitalize on each of these tactics and drive people through them to convert more clients, make more money oftentimes off the lead you’re already getting.
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So whats the first tactics? the first tactics is what we like to call lead generation and every phase, by the way, has a question; a question that you need to answer for your business or for your marketing plans what’s the question here? the question here is this: how will you generate new leads for your business over let’s say next 12 months. now, most agents think well, I want to generate leads in many ways as I possibly the problem is this the more you try and do the less effective you become. instead what I want to do is this I want you to focus on one to three major lead generating activities that you’re going to employ in your business over the next 12 months.
become a master at them rather than trying to do them all ineffectively so pick one to three different lead sources now most people ask us, okay but that’s great but what are the three that I should choose you to know it’s a great question.
Some of that’s going to depend on onyour budget, the time that you have to invest in the resources that you have available to youbut beyond that what you want to do is you wanna focus really on those thingsthat are going to move you forward based off of the goals that you set for your business but let me do this I wanna share with you three of the lead generating tactics right now that is working very well for our clients two of them, by the way, is great at generating listing leads and if you’re like most agents pretty much everybody could use more listing leads right.
So what are the three different tactics that are working really well number one direct mail marketing? I know it’s old school people go oh but direct mail marketing it’s so1995 but here’s the thing: everybody has been moving their business online right now all the marketing is where? your inbox or on social media and it doesn’t mean I don’t like marketing those areas but what I found is this our in boxes or our mailboxes have become extremely quiet so this is the thing is our mailboxes have become so quiet do what we want to do is you want to get through that noise through that clutter what better way than to hit people in their mailbox tactic number two Facebook leads Facebook advertising Facebook Ads have been generating hundreds and hundreds of awesome listing leads for our clients.
If you’re not doing Facebook advertising it’s time to invest a little bit of money and a little bit of time and explode your listing inventory and finally number three is strategic calling, see what we found is that most agents that come to work with us and that start working with our coaching program have clients or leads or people that they haven’t contacted in a while and so what we do is we have them make a list of let’s say the hot leads from the past six to 12 months that they were so close, right thereof either buying a home or listing their house and then what happened? they never move forward.
So what we want you to do is we want you to compile a list of all of those people but rather than just calling them and saying you know, hey, you still interested in selling your home or do you still want to buy a home? what we needed to do. the key is you must provide value. So how do we do that? what we encourage you to do is call with an item of value so maybe it’s an updated CMA for an old listing lead or maybe you are working with a buyer and that buyer had a certain type of home that they were looking for.
It all comes down to providing value, providing value, providing value. So those three things right there can generate listing leads and buyer leads very very quickly for your business.and they’re working exceedingly well for our clients but there are so many different ways many different things that you can do to generate leads the key is this fine just a few focus on one to three, cut all the crap and that simplicity is gonna allow your business to explode. As always, it’s been a pleasure to serve you.
If you have any questions on this leave a comment below.